The Price of Change

Yes, change is possible! This is the good news. But personal change always comes with a price. Such costs are measured in time, effort, sacrifice, and to an extent, discomfort and pain.

Bookstores, libraries, and the Internet are littered with literature promising dramatic results related to personal change with little or no effort on your part. Salespeople, marketers, and politicians are especially clever and seductive in their marketing ploys:

“Buy our product and you’ll see immediate results!”

          “Purchase our service and your problems will vanish!”

                    “Vote for me and all your dreams will come true!”