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| Dr. Jordan R. Jensen Founder, CEO, Master Facilitator, and Author of the SAL Life Leadership Textbook Freedom Focused LLC Since 2002 |
It is not often that one concludes a project a quarter-of-a-century (25 years)—and tens of thousands of hours of diligent, persistent, and relentless sweat equity—in the making.
I have the privilege, satisfaction, and elation of doing just that this week as I submit the landmark seventh edition of the SAL Life Leadership Textbook to its publisher.
What began as a final project in a college leadership course back in 2001 has since evolved ever so gradually, steadily, piecemeal, and providentially into the mammoth, monumental, and unprecedented undertaking it has become today.
I began the 7th Edition on September 6, 2023, on the Freedom Focused blog, where I have since published the entire work serially online—one chapter or section at a time—over the course of the last 30 months.
Along the way, I completely reformatted the 2-volume, 6 x 9-inch, scholarly 6th edition into the 7th edition's brand new, single-volume, traditional textbook specifications that will be 8.5 x 11-inch, 2-columned, thinner-paged, and more of a guidebook, handbook, and workbook in conjunction with a content-rich textbook.
The new edition will be available in hardback, softcover, and electronic versions.
And this ultimate TEXTBOOK for LIFE is just a few months away from being released!
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| I've always been inspired by big, long, BOOKS. And now I have my own to add atop the pile. |
It is my Iliad and Odyssey... my Divine Comedy... my Canterbury Tales times three (3)... my Don Quixote... my Bleak House and David Copperfield combined... my unabridged Les Misérables... my War and Peace—even my 7 Habits of Highly Effective People plus + the 8th Habit.
And I sincerely and respectfully thank my many literary friends and mentors, including: Homer, Dante, Chaucer, Cervantes, Dickens, Hugo, Tolstoy, Covey, and others like them—including Shakespeare (of course) and all of the Prophets—for inspiring me all my life to follow in their ambitious, proactive, visionary, and—for better or for worse—loquacious footsteps.
I did not write a long textbook just for fun—although I confess I have immensely enjoyed much of the work. For me, there are few FLOW experiences more enjoyable and engaging than being deeply immersed in a substantive writing project.
I wrote a long textbook because the extensive, expansive, and extraordinarily deep nature of my subject matter—which encompasses LIFE itself, and the effective and successful leadership thereof—ultimately demanded it. This is, after all, the same basic reason the other books listed above are also very long works of timeless wisdom literature.
Fortunately—or unfortunately, depending on how you look at it—I am a BIG Mouth. I always have been and probably always will be... much like those verbose writers and thinkers of yore whose lives preceded mine.It is no secret to anyone at this point that I came into this world with a burdened mind, heart, and soul—and a lot to say as a result—and I cannot go to my grave with my Muse's art, music, and message still inside of me.My Muse would not appreciate it if I did that after all THEY have so generously gifted and given to me over the past thirty-nine (39) years.
Moreover, I personally would endlessly regret it if I failed to liberally spill, spread, plant, cultivate, and nurture the precious "magic beans" that have been so carefully, conscientiously, and completely entrusted to my care.
Now... with all that blah, blah, blah behind us, I am pleased beyond measure to unveil the fresh NEW TITLE of this ever-evolving and expanding LIFE LEADERSHIP manual, which is...
A Textbook and Journal for Life
With a little luck, this unusual undertaking—a quarter-of-a-century in the making—will be hot off the presses by midsummer: in close proximity to the celebration of the 250th Anniversary of the signing of the Declaration of Independence and the semiquincentennial celebration of my beloved and cherished country and homeland—even the United States of America.
July Fourth, also known as Independence Day in the United States, is more than just the 250th anniversary of the signing of the Declaration of Independence and the birth of my nation.![]() |
Are YOU Freedom Focused? |
A few years ago, I attended a Sunday morning church service at Christ Fellowship—a large, evangelical, nondenominational church—located in Palm Beach Gardens, Florida, just down the road-a-ways from where I live with my wife and three kids.
I was there to see the world-renowned leadership expert—John C. Maxwell—address his home church congregation.
It was not the first time I had heard this legendary speaker and wise septuagenarian speak, and John was his usual masterful self—cheerful, confident, eloquent, inspiring, and vivid—a consummate orator in every sense of the word, in possession of a stage presence and self-confidence like few others on the planet.
Maxwell has written over one hundred (100) books—including many bestsellers—over the course of his highly productive and storied life and career. He is one of the most prolific and successful leadership experts and authors the world has ever seen.
John shared something that day with his home church congregation which I shall never forget.
Said he:
2-Volume, SIXTH Edition
of the SAL Textbook
Cambridge Scholars Publishing (2019)
"The first book I wrote wasn't very good.
But, I did it again; and then I did it again; and then I did it again... and by about the seventh time, I got really good at it; and my life and career started to take off from there."
—John C. Maxwell
NOW...
I do not claim any clairvoyance as to whether the SEVENTH edition of the SAL Textbook will be significantly more successful than any of its predecessor editions in terms of its resonance with external audiences. I figured out a long time ago that such details are largely out of my hands and safely ensconced in the providential purview of Serendipity.
And THANK and PRAISE God for it!
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| Abe Lincoln manning the store. |
Indeed, it would be (and often has been) a disaster... something akin to Lincoln manning he and his inebriated partner's country store prior to Abe's fated foray into the law and politics.
Honest Abe and I both spent a long time paying off our debts for our failed business ventures.
Experience has taught me that my job is not to focus primarily on booking seminars or selling books. I learned from a long string of abject failures and other, unmet expectations along the way that I was never destined to be a salesman, or even a businessman for that matter—at least not in the traditional or colloquial sense of those two words.
Just as importantly, I discovered that I did not have to be everyone and do everything.
Rather, my job is simply to be the best JJ I can be and let Serendipity take care of the rest.Those familiar with my professional journey are aware of my many, varied, and energetic—albeit ultimately failed—forays into the realms of business, sales, and entrepreneurship.
I do not regret any of those failed efforts because they all played an important role in expanding my practical education and increasing my professional experience. It was also Providence's way of assuring that I "paid my dues" in preparation for what is to come—in addition to exacting further payment for the cornucopia of blessings, favors, and opportunities I have been so richly favored with all along the way.
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| A Freedom Focused FOX, outside his den (hiding place). |
Thankfully, after plying my trade as a professional writer for 30 years now—I got my first professional writing job as a stringer for a local, small-town newspaper when I was a sophomore in high school back in 1996 in my hometown out West—there are no longer any doubts in my own mind that I possess the "chops"—and then some—to get the job done from a content, literary, organizational, and substantive standpoint.
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| FIRST Edition of the SAL Textbook Self-published by BookSurge 2006 |
Said she: "Jordan: your writing is like 10,000 times better than it used to be."
Good grief... was my first book really that bad?
Answer: Yes; it was unquestionably the work of an amateur... a very ambitious, determined, and relentless amateur; but an amateur nonetheless!
My cousin awarded me with this semi-backhanded compliment back in 2014, not long after the publication of the 4th Edition of the SAL Textbook.
Well, it is now 2026 and a dozen years later the THRICE revised, improved, updated, and completely reformatted 7th Edition is finally complete.
And who knows... with my gradually graying late-40s coiffure and my girth and girlish figure looking more like 50 than 30, I may just finally look old enough to be taken seriously by an external audience. (laughing)
But if not, I'm no longer concerned because after all these years I finally and fully comprehend a most reassuring reality, which is this...
Other people were never holding back my progress, as I often erroneously assumed.WHO exactly is the SAL Life Leadership textbook written for?
ANSWER: It is for everyone.
I wrote it—SEVEN (7) times over—for the entire human race.
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| The SAL Textbook is for anybody and everybody who seeks to better lead their own self and life. |
More specifically, it was tailor-made for the following audiences:
- EDUCATORS: Commissioners, Boards of Education, Superintendents, Principals, Teachers, Coaches, and Parents.
- STUDENTS: both inside and outside of formal educational settings.
- LEADERS, MANAGERS, ADMINISTRATORS, and SUPERVISORS of all kinds.
- EMPLOYEES and WORKERS of all shapes, sizes, colors, cultures, and backgrounds.
- FAMILIES everywhere.
- EVERYONE else everywhere... just as soon as the time is right for each individual, team, group, home, classroom, school, organization, state, nation, et cetera to dive on in and begin their own life-changing transformations through SAL and Serendipity.
THE STATS...
Here are the numbers for this behemoth, this heavyweight, this leviathan, this tome, this secular bible, this Bohemian Rhapsody—in both length and originality (not to be confused with content)—of self-help / educational works.
Characters (with spaces)............................................3,200,000
Characters (without spaces).......................................2,750,000
Words..........................................................................510,000
And speaking of word count, here are some FUN FACTs about the SAL Textbook's length in relation to other loquacious literary classics from World History...
58% the length of Will's...............................................Complete Works of Shakespeare
65% the length of Prophets'.........................................Holy Bible
73% the length of Dickens'..........................................David Copperfield and Bleak House (combined)
76% the length of Hugo's.............................................Les Misérables (unabridged version)
84% the length of Prophets'.........................................Old Testament
87% the length of Tolstoy's..........................................War and Peace
1.5 x the length of Cervantes'.......................................Don Quixote
1.8 x the length of Prophets'.........................................The Book of Mormon
Lines.............................................................................66,500
Paragraphs...................................................................22,100
Manuscript Pages........................................................1,680
Published Text Pages......................................................800
Reference Citations........................................................787
SAL Quotes.....................................................................250
Textual Images................................................................175
Chapters..........................................................................121
Orignal SAL Mantras.......................................................40
Appendices (A-N)..............................................................14
Endorsement Quotes.........................................................14
Books within the Textbook.................................................8
Volumes within the Textbook.............................................2
Foreword..............................................................................1
Afterword.............................................................................1
Postscript..............................................................................1
PRAISE from the Professionals...
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| Colonel Lee Ellis U.S. Air Force, Retired Business Owner and Leadership Expert |
"In the SAL Textbook, Dr. Jordan Jensen has assembled a leadership masterpiece anchored steadfastly in true principles of philosophy and human behavior.
U.S. Air Force (retired)
Founder & President of Leading with Honor,
Author of Leading with Honor: Leadership Lessons from the Hanoi Hilton
"There is no more important contributor to your own effectiveness than how you lead yourself. If you want to learn a great deal about the latest thinking on self-leadership, read this comprehensive work."
— Charles C. Manz, Ph.D.
Nirenberg Chaired Professor of Business Leadership, University of Massachusetts
Father of the self-leadership field in academe
Co-author of Self-Leadership: The Definitive Guide to Personal Excellence
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| Dr. Chris Neck |
— Christopher P. Neck, Ph.D.
Professor of Management, Arizona State University
Co-author of Self-Leadership: The Definitive Guide to Personal Excellence
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| David G. Anthony, Ed.D. |
— David G. Anthony, Ed.D.
Former CEO, Raise Your Hand Texas
Former Superintendent, Cypress-Fairbanks Independent School District (Houston, TX)
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| Elizabeth & Bradley Chappell |
— Brad and Elizabeth Chappell
Husband, Father, Award-Winning Financial Advisor, and Business Owner (Brad) and Wife, Mother, Writer, and Entrepreneur (Elizabeth); Spring, Texas, USA
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| Dr. Bruce Jackson Business Owner & Flow Expert |
— Bruce H. Jackson, Ph.D., MBA, MPA, Ed.M., MA
Founder & CEO of the Attentional Leadership Institute
Author of Finding Your Flow
"If students don't learn these things in their homes, schools become the "Next Defense" and maybe even their "Last Best Hope" to obtain them before entering the professional workforce. Unfortunately, schools these days often shirk their duty in this regard as well. As such, I am thrilled to see that Jordan has dedicated his career to bridging this glaring pedagogical gap and meeting this much-needed character component in schools, universities, and organizations. I heartily endorse Dr. Jensen's work and encourage leaders, administrators, and educators everywhere to embrace Self-Action Leadership in their states, districts, schools, and organizations."
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| SAL has never been short of PRAISE from EXPERTS and others who have read the work. |
— Jeffery D. Houghton, Ph.D.
Associate Professor of Management, West Virginia University and leading self-leadership scholar in academe
"Jordan Jensen has written a thorough, intense, and illuminating autobiographical volume about how to lead oneself. His story, compounded by OCD and a determination to improve, will help others reflect on how they might best lead themselves—given whatever genetic endowment or mimetic inheritance they may have received. Jordan's depth of analysis and self-insight will inspire others to take a similarly in-depth review of who they are and who they want to be—at least once before they die—a journey well worth the effort."
— James G.S. Clawson, Ph.D.
Emeritus Professor of Management, Darden Graduate School of Business at The University of Virginia
Author of Level 3 Leadership: Getting Below the Surface
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| Dr. JJ's Bachelor's Degree in English from UVU signed by President Matthew S. Holland |
— Matthew S. Holland, Ph.D.
Former President, Utah Valley University
"As a high school English teacher who also facilitates a student leadership class, I was thrilled to learn about this insightful guide to self-leadership that can be used as a resource in classes just like mine. As an educator, it is encouraging to know that there are people out there like Dr. Jensen who are working hard to support administrators, teachers, parents, and students alike. I am confident the message of Self-Action Leadership will help to provide the guidance our youth so desperately need to become effective self-leaders and productive members of society.
"Thank you, Jordan!"
— Shannon Lindholm
High School Teacher, Texas, USA
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| Josh Rohatinsky Healthcare Administrator and Champion Distance Runner |
— Josh Rohatinsky, MPA
Administrative Director, Utah Valley Hospital
NCAA Division-1 men's cross-country champion (2006)
Former professional runner (Nike)
"Dr. Jensen, through his experience teaching, brings to light the importance of teaching leadership and character inside the classroom. Teachers will feel empowered to impact outside of prescribed curriculum through an understanding of Self-Action Leadership."
— James Fraser
High School Teacher and Coach, Texas, USA
— Irene Tobis, Ph.D.
Retired Professional Counselor and former President of OCD Texas, an affiliate of the International Obsessive-Compulsive Disorder Foundation (IOCDF)

Dr. Chris Neck
Foreword

By
Christopher P. Neck, Ph.D.
David McCullough—that famous historian of our recent past—once remarked: "The only way to teach history, to write history, to bring people into the magic of transforming yourself into other times, is through the vehicle of the story. It isn't just a chronology. It's about people. History is human."
With these words in mind, Jordan Jensen's comprehensive work on Self-Action Leadership (SAL), built upon the foundation of his own, unique personal leadership history is truly an exceptional work, and for two distinct reasons.
First, Self-Action Leadership applies the method of teaching outlined by McCullough. There are many good definitions and explanations of self-leadership (forerunner of SAL) out there, but Jordan's work stands apart because he teaches us the concept through the vehicle of storytelling. And the wonderment of the story is that it is his own and it is true.
In the pages that follow, Jordan articulately chronicles his own self-leadership successes. In doing so, he does not withhold the painful details surrounding his countless struggles and failures preceding those successes. With unusual honesty and courageous self-disclosure, he opens our eyes to our own imperfect, yet determined humanity by providing a fascinating look into his own. In the process, he inspires us to acknowledge, confront, and transcend whatever adversity comes our way to eventually realize the full extent of our own potential. But he does not stop at sharing his story. He goes on to utilize his narrative as a foundation for expanding self-leadership theory by introducing his own, original theory and model—the Self-Action Leadership (SAL) Theory and Model.
Second, Jensen has accomplished a task that is very difficult for any author to achieve, and that is to produce a single text that is highly relevant to multiple audiences at the same time. Because of the universal applicability of basic self-leadership principles, his message is germane not only to persons struggling with OCD, depression, or other forms of mental illness, but to civic leaders, business professionals and workers of all kinds, educators, parents, students, and children—in short, to everyone. Indeed, I do believe that virtually anyone who reads this text will be able to take something away from it that will improve his or her life in a significant way. As an author myself, I am amazed at Jordan's achievement in writing one text that carries the potential to reach such a wide variety of people—and that is the beauty of it.
This book will do much more than just teach you about Self-Action Leadership. It will cause you to think deeply about how you are currently leading your life and how you could lead it more effectively. More importantly, Jensen's compelling story and courageous personal example, combined with his percipient ability to effectively teach the corresponding self-leadership principles, will inspire and motivate you to actually do something about what you will learn. In the process, it might even touch emotions in your heart that will move you to joy and tears. It takes a talented writer to do all of these things, so I know you'll enjoy reading this work. More importantly, I know you'll come away a wiser person with an increased motivation to get moving to realize your own Self-Action Leadership potential, an opportunity we can all take full advantage of, if only we will.
AFTERWORD
Former Superintendent of Cypress-Fairbanks (Cy-Fair) Independent School District (ISD)
Former CEO of Raise Your Hand Texas
When Jordan originally invited me to review an 802-page manuscript of a previous version of the SAL Life Leadership textbook, I balked a bit, wondering when I would possibly have time to review such a tome. It is interesting to note how some of life's most important, rewarding, and ultimately enjoyable tasks initially appear so uninviting.
In the end, I opted to set myself to the task, and I am so glad that I did.
As I poured through the pages, my mind soon became flooded with memories, thoughts, and experiences from my 40-plus year career as a teacher, principal, superintendent, and CEO. From then on, there was no way to put the work aside. As I reflected further on Jordan's Pedagogy of Personal Leadership and Character Development, I found myself wishing I had enjoyed access to the book when I was a 21-year-old teacher working with high school seniors, and when I was a 25-year-old principal working with teachers and students.
As I continued to read, clichés like, Leaders are born, not made, were removed from my gray matter and discarded. Instead, I thought of Shakespeare's To thine own self be true and discretion is the greater part of valor.
Shakespeare got it.
Furthermore, my mother's admonition of: How do you ever expect to be loved by others if you don't love yourself, could just have easily been: How can you expect to lead others if you can't even lead yourself?
In short, Jordan has eloquently articulated the need for, and importance of, leadership, character, and life-skill education in schools, businesses, and homes. More importantly, he has outlined an explicit theory, model, and pedagogy to provide leaders, educators, parents, and individuals with a realistic roadmap and tangible toolbox for immediate application.
As I delved deeper into Jordan's book, the passages called up a memory of an interview where I was asked, "What are the most important things you hope your students learn?" I was Principal of a school at the time, and I said: "My hope is that all of our students are highly literate and numerate and understand the importance of self-discipline, responsibilities, and consequences. Then, no matter what goals they set, they will have the recipe for success."
I was under 30 years of age at the time and my comments were crude compared to Dr. Jensen's polished presentation, but not considerably off target.
If Jordan's career had preceded mine and I could have used this textbook as a teacher, principal, and superintendent, I would have positively impacted more students and teachers during my 37-year career in education by providing them with a key to potential success and significance.
It is highly encouraging to see that this book has now been written for a new generation of leaders, educators, professionals, parents, and students to use as a guide to their personal leadership and character development. It is even more encouraging to know that its author exemplifies the principles he promotes.
I thank Jordan for inviting me to read this work. He has earned my endorsement. Reading this textbook may be the most worthwhile thing you do this year. I hope the message of Self-Action Leadership makes its way into the minds and hearts of students, parents, and business professionals everywhere.
Its presence in the literature is a service to our country—and world.
—Dr. David G. Anthony
Click HERE to review the Online Version of the SAL Life Leadership Textbook, 7th Edition and/or to begin reading this landmark Life Leadership textbook virtually.
—Dr. JJ
Author's Note: This is the 511th Blog Post Published by Freedom Focused LLC since November 2013 and the 295th consecutive weekly blog published since August 31, 2020.
Click HERE for a compete listing of the other 510 FF Blog Articles
Click HERE for a complete listing of Freedom Focused SAL QUOTES
Click HERE for a complete listing of Freedom Focused SAL POEMS
Click HERE to access the FULL TEXT of Dr. JJ's Psalms of Life: A Poetry Collection
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Tune in NEXT Wednesday for another article on a Self-Action Leadership related topic.
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