Chapter 8
The Power, Importance, and Beauty of Language
Hyrum W. Smith 1943-2019 |
An unusually talented and successful salesman and businessman, Smith has left an indelible mark on the fields of time management and personal development. His life and career have also hugely influenced my own.
During Hyrum's heyday around the turn of the 21st century, he was serving as CEO of a publicly traded company (NYSE), writing best-selling books, and commanding five-figure speaking fees. And it all began in his basement in Centerville, Utah, in the early 1980s. Suffice it to say, he was an ideal candidate for a case study on entrepreneurship.
At the end of our interview together, I asked Hyrum what advice he would give to young college students interested in becoming entrepreneurs. As I awaited his answer, I assumed he would say something about sales, hard work, ambition, or personal responsibility and character. To my surprise, his reply had nothing to do with any of those things. In fact, his response had nothing to do with anything that is stereotypically associated with entrepreneurial success.
Hyrum W. Smith relaxing at his Eagle Mountain Ranch in southwestern Utah near the end of his life. His massive library is upstairs. |
"When I was just a boy, my father had me memorize a statement that said, 'You cannot think any deeper than your vocabulary will allow you to think.' If you really examine anyone who has been authentically successful as an entrepreneur—or in any other field, for that matter—you will discover that they have a large vocabulary.
"As I reflect back over my career, I attribute much of my success to a love of the English language and my commitment to read deeply and widely, and to study speech and language. Anyone who wants to be successful in this world has got to read books, and lots of them. This requires a willingness to set aside electronic devices, social media, video games, and other distractions, and the discipline to stick to the task of reading—even (and especially) when it might seem boring. In order to learn independently of others and expand your vocabulary, you must pay the price to spend time with good books, including the dictionary. There is no other way! The size of your vocabulary will, to a large extent, determine how much success you enjoy—or don't enjoy—in your life and career."
I have visited Hyrum's ranch home in the southwestern United States. You should see the size of his personal library; the man practiced what he preached! Over the course of my life and career, I earnestly and enthusiastically embraced this advice; and now, I pass it along to YOU!
Language is potential power. When used properly, relevantly, and in a timely manner, it becomes kinetic (or actual) power in your life and career. Polished communication skills enable and empower you to teach, impress, inspire, model, negotiate, persuade, uplift, and otherwise do much good in your relationships, career, and life.Few things will contribute more to—or detract from—your personal and professional credibility and reputation than how you communicate. When you can speak and write clearly, concisely, and cogently, other people are more likely to pay attention, respond positively, and treat you with respect. When you fail to do so, your power and influence is diminished, and you may even become a cause of frustration and irritation to those with whom you live and work.
Three C's of Effective Communication
CLARITY.....................................Is my speech and writing CLEAR?
CONCISION................................Is my speech and writing CONCISE?
COGENCY...................................Is my speech and writing COMPELLING (or persuasive)?
If you are interested in increasing your personal power and influence, you must make a commitment to becoming a better reader, writer, speaker, and critical thinker. In saying this, I am not asking you to become a professional public orator or published author—although some readers will feel an ambition to take it to that higher level. What I am inviting you to do is pay the price to steadily improve your communication skills over time.—Jim Rohn
Drawing Deeply from the Wells of Wisdom
As you read this textbook, you will notice I have gone to great lengths to include relevant excerpts from the timeless works of great writers, speakers, thinkers, educators, leaders, philosophers, scientists, and theologians. In fact, one of the reasons this work is so substantive (long) is my decision to not merely garnish the text with such priceless additions, but to deluge and marinate it therein. These pervasive and continual inclusions support and enrich the material in this textbook from start to finish. I hope they will inspire and motivate YOU as much as they have me.
I express my heartfelt gratitude to these enlightened and gifted men and women who worked, struggled, and endured tremendous adversity to achieve extraordinary things and become remarkable human beings. Their achievements and examples of personal change and growth shine forth from the pages of history as a burnished beacon of Self-Action Leadership light and truth. This wisdom can serve as a "lamp unto our feet and a light unto our path." (1)
John Donne 1571-1631 |
"No Literary Work is an Island, entire of itself; every text is a piece of a Collection, a part of the canon. If a sentence be washed away from a paragraph, the Chapter is the less, as well as if a Section were, or an anecdote of thy friends, or of thine own were. Every Author's exclusion diminishes me, because I partake of the Lexicon and Library. Never send therefore to know for whom the titles toll; They toll for thee." (2)
Learning the Lessons of Language
From associations with my father—a career secondary English teacher—and other important figures in my life, I gained an appreciation of the power, importance, and beauty of language at a young age. To begin with, my aunts and grandmothers preached the importance of good grammar and were quick to call attention to grammatical gaffes committed by their grandchildren, nieces, and nephews. Over the years I must have heard: "It is not Jessie and I; it is Jessie and me," or "me doesn't do anything" a hundred times.
In addition to this technical drilling at home, my family—both immediate and extended—would often engage each other in extensive conversations on meaningful subjects, sometimes late into the night. When riding in an automobile—and particularly on road trips—my dad and I would sometimes study vocabulary words together and continually converse on all sorts of fascinating topics. These father-son tête-à-tête's and other familial repartee stimulated my intellect and deepened my relationships with family members.
Henry Wadsworth Longfellow 1807-1882 |
The poem of thy choice
And lend to the rhyme of the poet
The beauty of thy voice. (3)
Even a chemist has to communicate |
In front of the White House north lawn in April 2007 when Lina and I were dating. |
George III of England Even in the 2020s, the King's English still reigns internationally |
Joseph Fielding Smith 1899-1964 Professor of Speech and Drama, Play Director, Professional oral reader, Dr. JJ's maternal Grandfather, and a Master of the English Language |
"The one ability which grants to [men and women] preeminent superiority over all other animal creation is his [and her] ability to talk and write. ... Communication is desperately fundamental to our civilization. So integral a part of civilization is it, that it has too largely been taken for granted by the people at large. [As human beings] we are strange that way. Things close to us we often neglect. The spoken and written word is so vital a thing that when it fails to convey its message the loss is great enough to cause distress. Consequently, in the presence of the mumbler, the droner, and the mouther of words, men are disappointed and pained. Bankruptcy of speech or script is a solemn affliction because language is the crowning achievement of the human mind and the very cementing principle of civilization. Our value as members of society is judged in large measure according as our language meets with the approval or condemnation of those who hear or read it." (5)
Language is important, but it is more than that; because it has the potential to be both powerful and beautiful—even sacred! Moreover, it is never too late to learn, improve upon, or simply brush-up on an art and science that is absolutely indispensable to both your short- and long-term effectiveness and success—no matter what your life station or profession.
In lauding the incredible merits and power of speech, I do not wish to overstate the point. The ability to communicate effectively is certainly not everything. Just as paper currency must be backed up by the tangible strength of gold, credible governments, and healthy economies, speech must be backed up by character, competence, and courage if it is to create positive results that last. Otherwise, speech alone can create a great deal of mischief and malaise—as the silver-tongued tyrant Adolf Hitler so demonically demonstrated!
Thus, we would do well to take to heart the piercing and poignant reminder of U.S. President Theodore Roosevelt—a man who knew a thing or two about the effective use of language:"It is a sign of marked political weakness in any commonwealth if the people tend to be carried away by mere oratory, if they tend to value words in and for themselves, as divorced from the deeds for which they are supposed to stand. The phrase-maker, the phrase-monger, the ready talker, however great his power, whose speech does not make for courage, sobriety, and right understanding, is simply a noxious element in the body politic, and it speaks ill for the public if he [or she] has power over them. To admire the gift of oratory without regard to the moral quality behind the gift is to do wrong to the republic." (6)
1858-1919
In this same vein, we would likewise do well to remind ourselves of what the great American novelist, Nathaniel Hawthorne, who once said: Words—so innocent and powerless they are as standing in a dictionary—how potent for good and evil they become in the hands of one who knows how to combine them!
—Nathaniel Hawthorne
Sir Winston Churchill 1874-1965 |
The Beauty of Language
There is more to language than the import derived from its potential power and influence. When crafted with wisdom and skill, language can also be beautiful, elegant, and melodious. With the right syntax and tone in place, language has the capacity to empower, enliven, ennoble, inspire, and uplift. This is especially true when words promote the development of circumspect character and personal integrity.
Since I was just a little boy, I have always been deeply inspired by words well placed, sentences clearly crafted, and literature that is luminously lettered with enlightened banners of truth. In organizing the material in this textbook, I have gone to great lengths to ensure that you hear from not just my pen, but also the ink of those whose character and compositions I deeply admire and respect, and who have so eloquently considered how we might best lead and live our lives—for our own advantage and the benefit of others.
To illustrate the beauty of language, I have reprinted excerpts from five passages of English poetry and prose that I find particularly eloquent and instructive. I invite you to read these passages and then use the questions below to reflect on them in your SAL Journal.
William Shakespeare 1564-1616 |
And these few precepts in thy memory
Look thou character. Give thy thoughts no tongue,
Nor any unproportion'd thought his act.
Be thou familiar, but by no means vulgar.
Those friends thou hast, and their adoption tried,
Grapple them unto thy soul with hoops of steel;
But do not dull thy palm with entertainment
Of each new-hatch'd, unfledg'd comrade. Beware
Of entrance to a quarrel; but, being in,
Bear't that the opposed may beware of thee.
Give every man thine ear, but few thy voice:
Take each man's censure, but reserve thy judgment.
Death of Polonius at the hand of Hamlet |
But not express'd in fancy; rich, nor gaudy:
For the apparel oft proclaims the man;...
Neither a borrower nor a lender be:
For loan oft loses both itself and friend;
And borrowing dulls the edge of husbandry.
This above all,—to thine own self be true;
And it must follow, as the night the day,
Thou canst not then be false to any man. (7)
From The Present Crisis
1819-1891 |
aching breast
Runs a thrill of joy prophetic, trembling on from east to
And the slave, where'er he cowers, feels the soul within
him climb
To the awful verge of manhood, as the energy
Of a century bursts full-blossomed on the thorny stem of
Time. ...
along,
Round the earth's electric circle, the swift flash of right
or wrong;
Whether conscious or unconscious, yet Humanity's vast
Through its ocean-sundered fibres feels the gush of joy or
shame;—
In the gain or loss of one race all the rest have equal
claim. ...
Drafted after the Battle of Antietem in 1862, Abraham Lincoln issued the Emancipation Proclamation on January 1, 1863, freeing all slaves in Union-held territory. |
great,
Slow of faith how weak an arm may turn the iron helm
But the soul is still oracular amid the market's din,
List the ominous stern whispers from the Delphic cave
within,—
"They enslave their children's children who make com
promise with sin." ...
uncouth;
They must upward still, and onward, who would keep
abreast of Truth;
Lo, before us gleam her camp-fires! we ourselves must Pil-
grims be,
Launch our Mayflower, and steer boldly through the des-
perate winter sea,
Nor attempt the Future's portal with the Past's blood-rusted
key. (8)
Abraham Lincoln Statue inside the Lincoln Memorial; Washington, D.C. |
To Mrs. Bixby, Boston, Mass.
Dear Madam.
I have been shown in the files of the War Department a statement of the Adjutant General of Massachusetts that you are the mother of five sons who have died gloriously on the field of battle. I feel how weak and fruitless must be any word of mine which should attempt to beguile you from the grief of a loss so overwhelming. But I cannot refrain from tendering you the consolation that may be found in the thanks of the republic they died to save. I pray that our Heavenly Father may assuage the anguish of your bereavement, and leave you only the cherished memory of the loved and lost, and the solemn pride that must be yours to have laid so costly a sacrifice upon the altar of freedom.
Yours very sincerely and respectfully.
A. Lincoln.
"On the walls of Brasenose College, Oxford University, England, this letter of the 'rail-splitter' President hangs as a model of purest English, rarely, if ever, surpassed." (9)
From An American Bible
I KNOW: ...Elbert Hubbard 1857-1915 Killed with his wife aboard the RMS Lusitania during the Great War |
will to others;
That to better my own condition I must practice mutuality;
That bodily health is necessary to continued and effective work;
That I am ruled largely by habit;
That habit is a form of exercise;
That up to a certain point, exercise means increased strength or ease in effort;
That all life is the expression of the spirit;
That my spirit influences my body,
And my body influences my spirit; ...
And that to eliminate fear my life must be dedicated to useful work—work in
which I forget myself;
That fresh air in abundance, and moderate, systematic exercise in the open air
are the part of wisdom;
That I can not afford, for my own sake, to be resentful nor quick to take offense;
That happiness is a great power for good,
And that happiness is not possible without moderation and equanimity;
That time turns all discords into harmony if [people] will but be kind and
patient,
And that the reward which life holds out for work is not idleness nor rest, nor
immunity from work, but increased capacity, GREATER
By: Elbert Hubbard
I Have a Dream
"I have a dream that my four little children will one day live in a nation where they will not be judged by the color of their skin but by the content of their character. ...
Dr. Martin Luther King, Jr. 1929-1968 |
"So let freedom ring from the prodigious hilltops of New Hampshire. Let freedom ring from the mighty mountains of New York. Let freedom ring from the heightening Alleghenies of Pennsylvania. Let freedom ring from the snowcapped Rockies of Colorado. Let freedom ring from the curvaceous slopes of California.
"But not only that. Let freedom ring from Stone Mountain in Georgia. Let freedom ring from Lookout Mountain of Tennessee. Let freedom ring from every hill and molehill of Mississippi, from every mountain side. Let freedom ring. ...
"When we allow freedom to ring—when we let it ring from every city and every hamlet, and every state and every city, we will be able to speed up that day when all of God's children, black men and white men, Jews and Gentiles, Protestants and Catholics, will be able to join hands and sing in the words of the old Negro spiritual, 'Free at last, Free at last, Great God a-mighty, We are free at last."
By: Dr. Martin Luther King, Jr.
MLK delivered this speech on the steps of the Lincoln Memorial in Washington, D.C., USA, on August 28, 1963.
1. What are some of your thoughts, questions, or reflections on the five excerpts shared above?
2. Of the five excerpts shared above, what passage is your favorite? Why?
3. What is something you could do beginning today to improve your vocabulary and language skills in your native tongue?
4. If English is not your first language, what could you do beginning today to become more proficient and/or fluent in English?
—Dr. JJ
Author's Note: This is the 364th Blog Post Published by Freedom Focused LLC since November 2013 and the 177th consecutive weekly blog published since August 31, 2020.
Click HERE for a compete listing of the other 363 FF Blog Articles
Click HERE for a complete listing of Freedom Focused SAL QUOTES
Click HERE for a complete listing of Freedom Focused SAL POEMS
Click HERE to access the FULL TEXT of Dr. JJ's Psalms of Life: A Poetry Collection
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Chapter 8 Notes
1). Slightly doctored version of Psalms 119:105 (Old Testament)
2). Donne's actual quote reads: "No Man is an Island, entire of itself, every. man is a piece of the Continent, a part of the main; if a clod by washed away by the sea, Europe is the less, as well as if a Promontory were, as well as if a Manor of thy friends, or of thine own were; Any mans death diminishes me, because I am involved in Mankind; And therefore never send to know for whom the bell tolls; It tolls for thee." Quoted in Booty, J. (1990). John Donne: Selections From Divine Poems, Sermons, Devotions, and Prayers. New York, NY: Paulist Press. Page 58.
3). Longfellow, H.W. (1912). The Poetical Works of Longfellow. London, UK: Henry Frowde (Oxford University Press). Page 131.
4). Charles Henry Woolbert was an esteemed professor of speech at the University of Iowa and Joseph F. Smith was an eminent professor of speech at the Universities of Wisconsin, Utah, and Hawaii. Smith is also the father of Hyrum W. Smith—cofounder of FranklinCovey Company—and Dr. JJ's maternal grandfather.
According to Andrew T. Weaver, former Head of the Speech Department at the University of Wisconsin: "Joseph F Smith ... [is] one of the outstanding leaders of our profession. He is an inspiring lecturer and a powerful interpreter of literature." W. Norwood Brigance, former Head of Speech at Wabash College added: "Joseph F. Smith is one of the half dozen top-flight readers in all America. A few may equal him, but none surpass him. In the highest and finest sense of the term, he is an artist."
5). Woolbert, C.H. and Smith, J.F. (1934). The Fundamental of Speech: A Textbook of Delivery. New York, NY: Harper and Brothers Publishers. Pages 3-6.
6). Roosevelt, T. (2004). Citizenship in a Republic, in Auchincloss, L. (Ed.) Theodore Roosevelt: Letters and Speeches. The Library of America. Page 787. Speech delivered at the Sorbonne in Paris, France, on April 10, 1910, a year-and-a-half after Roosevelt had vacated the U.S. Presidency.
7). Shakespeare, W. (2014). The Complete Works of William Shakespeare. San Diego, CA: Canterbury Classics. Page 741. Hamlet: The Prince of Denmark. Act I, Scene III, Lines 62-77, 80-86.
8). Lowell, J.R. (1922). In Cook, R.J. (Ed.) One Hundred and One Famous Poems: With a Prose Supplement. Chicago, IL: The Cable Company. Pages 33-35, 37. Google Books version.
9). Lincoln, A. (1992) In Cook, R.J. (Ed.) One Hundred and One Famous Poems: With a Prose Supplement. Chicago, IL: The Cable Company. Page 176. Google Books version.
10). Hubbard, E. (1946). An American Bible (Alice Hubbard, Ed.) New York, NY: Wm H. Wise & Co., Inc. Pages 7-8.
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