SAL Book: Ask Not

Self-Action Leadership is about taking action to lead yourself. Ironically, however, it is not ultimately about YOU. SAL is much bigger than the individual. Self-aggrandizement is not the goal of SAL, nor is self-improvement its endgame. While Existential Growth is vitally important, it is merely a means to accomplishing SAL’s real end, which is to serve other people.

“Life’s most persistent and urgent question is, ‘What are you doing for others.’”

– Martin Luther King, Jr.

(1929 - 1968)