The Importance & Power of Language

CHAPTER 2:
The Importance & Power of Language

I am currently writing a series of case studies for a new college textbook that will be used in coming years by budding entrepreneurs around the country. One of the entrepreneurs I interviewed for this project was my Uncle, Hyrum W. Smith—a co-founder of FranklinCovey Company. An extraordinary entrepreneur and salesman, Hyrum Smith has left an indelible mark on the fields of time management and personal development. As one of the finest public speakers in the World, Smith commands 5-figure speaker fees when he presents professionally. A lifelong entrepreneur, he was an ideal candidate for one of my case studies.

At the end of the interview, I asked him what advice he would give to young college students interested in becoming entrepreneurs.