The Importance & Power of Language

CHAPTER 2:
The Importance & Power of Language

I am currently writing a series of case studies for a new college textbook that will be used in coming years by budding entrepreneurs around the country. One of the entrepreneurs I interviewed for this project was my Uncle, Hyrum W. Smith—a co-founder of FranklinCovey Company. An extraordinary entrepreneur and salesman, Hyrum Smith has left an indelible mark on the fields of time management and personal development. As one of the finest public speakers in the World, Smith commands 5-figure speaker fees when he presents professionally. A lifelong entrepreneur, he was an ideal candidate for one of my case studies.

At the end of the interview, I asked him what advice he would give to young college students interested in becoming entrepreneurs.

The 7 Habits of Highly Effective Speakers and Presenters

 

My son, Tucker, with Stephen Covey's
best-selling personal leadership handbook

The ability to express yourself clearly and confidently in front of a group of people is one of the single greatest skills you can develop.  Eloquent elocution and confident communication immediately establishes good rapport and credibility with others.  In this post, I share 7 HABITS OF HIGHLY EFFECTIVE PUBLIC SPEAKERS that have helped me to garner tremendously positive feedback:

“Jordan was the best instructor I have had – honest – realistic – stayed on topic – not pretentious.  His presentation style was relaxed yet informative and professional.”  

"Jordan kept the seminar running smoothly while fielding all questions and open dialogue.  Jordan's recall of "Quotes" is phenomenal and very applicable to the topics he presents."  

“One of the Best Seminars I’ve ever attended.  The time went like lightning.”

HABIT 1:  Don't announce your weaknesses.